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Logos and Branding

HISTORY:

The Club crest denotes Pontypridd’s famous arched bridge, built by local architect William Edwards in 1756, and known locally as the “Old Bridge”.

The chevrons are an interpretation of the ancient arms of Iestyn ap Gwrgant, the last ruler of the Kingdom of Morgannwg (Glamorgan). The images below denote the original plan for the Old Bridge, the arms of Iestyn ap Gwrgant, and the Pontypridd club crest, providing an insight into the club crest’s evolution.

Pontypridd RFC recently undertook a process of consolidating existing club graphic design and branding – bringing them all together and subsequently creating a new Pontypridd crest.

The newly designed crest heralds a a new outlook for Pontypridd RFC. This is not a rebrand as such (i.e. it’s still the same crest) – more of a unification of the variety of Ponty crests that have been used over the years.

The crest is, and has always been, one of the most iconic and recognisable in Rugby. Its bold use of black and white and its clean geometric lines have always set it apart from the overly-fussy nature of some other club crests.

The aim of this update was to take the old crests (of which there have been many) and create a geometrically perfect, standardised version for years to come – you wouldn’t catch Nike using a combination of differently proportioned ‘swooshes’!

The geometry of the new design is based upon interlocking rugby ball shapes, out of which emerges the new Pontypridd RFC crest.

Think of this new crest as a tightening and refining of “brand Ponty”. Our lovely old crest has been given the attention it so badly deserved.