Rhondda Cynon Taf Council has joined forces with Pontypridd’s iconic and successful rugby team to highlight and celebrate all that the town has to offer.
The important partnership to further raise the profile of Pontypridd comes just weeks after work began on the £10.5m regeneration of the town centre to create a vibrant, attractive destination.
Pontypridd RFC is flying the flag for the town at a local, national and even international level after securing top spot in the Welsh Premiership and delivering strong performances in the British and Irish Cup.
Such attention will provide a massive boost to the profile of the town, with thousands of viewers via the television and, also, fans flocking to Pontypridd from all over for rugby matches.
As such, Rhondda Cynon Taf Council is pleased to join forces with Pontypridd RFC, ensuring both parties work together to drive forward promotion of the town.
Cllr Maureen Webber, Cabinet Member for Community Engagement and Council Business and Christian Hanagan, Head of Strategy, PR and Tourism at Rhondda Cynon Taf Council, visited Pontypridd RFC this week to officially launch the partnership.
Cllr Webber said at the launch: “Work on the long-awaited regeneration of Pontypridd has now started and we are excited about what this will mean for the town, its residents and businesses.
“It has always been our commitment to secure the funding needed to create a Pontypridd for the future and now that is being delivered.”
Christian Hanagan added: “Events such as Ponty’s Big Weekend, the Big Bite and extensive programme of events in the town’s venues, such as Ynysangharad Park and the Muni, already attract thousands of people to the town.
“Currently standing at the top of premiership and doing well in the British and Irish Cup, Pontypridd have a very good profile and with BBC and Sky Television now giving significant airtime to these games, our partnership offers us an important opportunity to promote Pontypridd as a visitor destination and highlight the changing face and regeneration of town.
“The partnership supports our broader commitment to promote Pontypridd as a shopping destination for the whole of the South Wales Valleys.”
Gareth Howells, Commercial Manager at Pontypridd RFC added:
“We are delighted to be working with the local authority in another new and exciting partnership, helping to raise the awareness of Pontypridd and its many positive changes.
“The town is important to our supporters and the supporters are important to the town in its development. We will work closely with the local traders to increase the number of people who visit the town as well as increasing our visitor numbers to the club, and provide support to the Council as and when needed.
“As you can imagine, a new town centre will send out a positive image of Pontypridd. The partnership will see the senior side display the Loveponty.com logo on their shirts, the terrace will be now known as the Loveponty.com terrace and there will be advertising around the ground, on our website and in the matchday programme.
“We would welcome our supporters to help spread the word of Loveponty.com and take a keen interest to what is happening in the town centre which will benefit all of us in the near future with new shops, bars and places of leisure.”
The £10.5M Pontypridd Town Centre Regeneration project is taking place following the Council securing financial support from the Welsh Assembly Government through the European Regional Development Fund and Targeted Match Funding, alongside Council and private sector contributions.
Rhondda Cynon Taf Council is delivering the regeneration with construction partners Costain. For more information, visit: