Refining a Legend

Pontypridd RFC recently undertook a process of consolidating existing club graphic design and branding - bringing them all together and subsequently creating a new Pontypridd crest.

The newly designed crest heralds a a new outlook for Pontypridd RFC. This is not a rebrand as such (i.e. it's still the same crest) - more of a unification of the variety of Ponty crests that have been used over the years.

The crest is, and has always been, one of the most iconic and recognisable in Rugby. Its bold use of black and white and its clean geometric lines have always set it apart from the overly-fussy nature of some other club crests.

The aim of this update was to take the old crests (of which there have been many) and create a geometrically perfect, standardised version for years to come - you wouldn't catch Nike using a combination of differently proportioned 'swooshes'!

The geometric animation begins with interlocking Rugby ball shapes, out of which emerge the new Pontypridd RFC crest.

Think of this new crest as a tightening and refining of "brand Ponty". Our lovely old crest has been given the attention it so badly deserved.

Olé!

Rebranding work and animatics compiled by NotJones.com